Digital marketing
What is Digital Marketing?
Digital marketing,
also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and
web-based advertising, but also text and multimedia messages as a marketing
channel.
Types of Digital Marketing
1]
Search Engine Optimization
Search engine
optimization, or SEO, is technically a marketing tool rather than a form of
marketing in itself. The Balance defines it as “the art and science of making
web pages attractive to search engines.”
The "art and
science" part of SEO is what’s most important. SEO is a science because it
requires you to research and weigh different contributing factors to achieve
the highest possible ranking. Today, the most important elements to consider when optimizing a web
page include:
- Quality of
content
- Level of user
engagement
- Mobile-friendliness
- Number and
quality of inbound links
2] Content Marketing
SEO is a major factor
in content marketing, a strategy based on the distribution of
relevant and valuable content to a target audience.
As in any
marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But
it does so differently than traditional advertising. Instead of enticing
prospects with potential value from a product or service, it offers value for
free in the form of written material.
Content marketing matters, and there are plenty of stats to
prove it:
- 84% of
consumers expect companies to produce entertaining and helpful content
experiences
- 62% of
companies that have at least 5,000 employees produce content daily
- 92% of
marketers believe that their company values content as an important asset
3) Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.
4) Pay Per Click Marketing
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.
How and when
people see your ad is a bit more complicated. When a spot is available on
a search engine results page, also known as a SERP, the engine
fills the spot with what is essentially an instant auction. An algorithm
prioritizes each available ad based on a number of factors, including:
- Ad quality
- Keyword
relevance
- Landing page quality
- Bid amount
5) Affiliate Marketing
Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.
It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.
6) Email Marketing
The concept
of email marketing is simple—you send a promotional message
and hope that your prospect clicks on it. However, the execution is much more
complex. First of all, you have to make sure that your emails are wanted. This
means having an opt-in list that does the following:
- Individualizes
the content, both in the body and in the subject line
- States clearly
what kind of emails the subscriber will get
- Offers a clear
unsubscribe option
- Integrates
both transactional and promotional emails
Benefits of Digital Marketing
Broad Geographic Reach
When you post an ad online, people can see it no matter where
they are (provided you haven’t limited your ad geographically). This makes it
easy to grow your business's market reach.
Cost Efficiency
Digital marketing not only reaches a broader audience than
traditional marketing but also carries a lower cost. Overhead costs for
newspaper ads, television spots, and other traditional marketing opportunities
can be high. They also give you less control over whether your target audiences
will see those messages in the first place.
More
Connection with Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
Think about your social media strategy. It's great when your target audience sees your latest post, but it's even better when they comment on it or share it. It means more buzz surrounding your product or service, as well as increased visibility every time someone joins the conversation.
Which digital marketing course is best in India
Dynamic Digital Marketing Program
The course will take you from competent digital marketer to domain expert. It will enable you to leverage digital marketing strategies to drive higher growth and revenue
§ DIGITAL MARKETING INTRODUCTION
§ SEARCH ENGINE MARKETING/PPC
§ FACEBOOK ADVERTISING
§ LINKEDIN- PERSONAL BRANDING
§ INSTAGRAM
§ GOOGLE ANALYTICS
§ MOBILE MARKETING
§ LEAD GENERATION FOR BUSINESS
§ ENTREPRENEURSHIP-CREATING THE BUSINESS
§ WEBSITE PLANNING & STRUCTURE
§ FREELANCING
§ ADOBE ILLUSTRATOR
§ COREL DRAW
§ DIGITAL MARKETING STRATEGY
§ SEM -ADWORDS
§ SOCIAL MEDIA MARKETING
§ SOCIAL MEDIA LISTENING
§ BLOGGING & STORYTELLING
§ INFLUENCER MARKETING
§ EMAIL MARKETING
§ CONTENT MARKETING STRATEGY-CMS
§ CONVERSION RATE OPTIMIZER-CRO
§ WORDPRESS
§ HTML BASICS
§ ADOBE INDESIGN
§ CREATING LOGO
§ SEO ON-PAGE
§ SEM -BING ADS
§ SOCIAL MEDIA METRICS/ ENGAGEMENT
§ SOCIAL MEDIA STRATEGY & PLANNING
§ VIRAL MARKETING
§ AFFILIATE MARKETING
§ APP STORE OPTIMIZATION(ASO)
§ E-COMMERCE MARKETING & E-COMMERCE BUSINESS
MODULES AND CONCEPTS
§ SALES FUNNEL
§ CSS
§ STATIC AND DYNAMIC WEBSITE
§ ADOBE LIGHTROOM
§ VIDEO EDITING
§ SEO OFF-PAGE
§ SMO -SOCIAL MEDIA OPTIMIZATION
§ VIDEO MARKETING/ YOUTUBE
§ CONTENT MARKETING
§ GROWTH HACKING
§ ORM (ONLINE REPUTATION MANAGEMENT)AND PR
§ ONLINE BRANDING
§ CUSTOMER RELATION MANAGEMENT-CRM
§ TOOLS FOR CONTENT CREATION
§ TECHNICAL SEO
§ ADOBE PHOTOSHOP
§ ADOBE PREMIERE PRO
§ BROCHURE & BANNER
Where I can find the Best Digital Marketing
Institution In Bangalore
NIDM –
National Institute of Digital Marketing
About NIDM
NIDM
- Was Founded By Shri M.S. Kumar, India's Top Digital Marketing Faculty In the
year 2011 with a vision to create Successful Careers in The Digital Marketing
Industry, With his expertise and guidance we have trained more than
20000+Students, 2100+ Batches, students from 20+ Countries, Trainees got placed
in Top MNC companies in India and guided over 100+ Startups.
NIDM
(National Institute Of Digital
Marketing) Bangalore Is One Of The
Leading Digital Marketing
Institute In Bangalore, India
And We Have Brand Value For The Quality Of Education Which We Provide. Our
Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job
Orientation Bases.
Address:
Contact us
+91 9611361147
www.nidmindia.com
